What do likes and dislikes do on youtube

You can check out your demographics to find out about the specifics of your audience. This will include their gender, location, and age. This is one of the vital YouTube metrics that matter. As a business, knowing the location and age of your viewers could help you to reach them better. By analyzing this, you can be more knowledgeable in targeting your marketing goals. For example, if you find out that your demographics are middle-aged men in America, you can use this as leverage.

Make sure that your content is interesting for your demographics so you have a better chance of multiplying your subscribers. When you want to know more about the reach of your content, it is vital to know where your viewers see your video.

You can learn about the different sources of traffic through the Traffic sources section. This will also show the total amount of viewers from each source.

Through this, you will be able to find out which source is the most helpful to your channel. You must understand that not all sources will generate the same amount of traffic. Doing so will improve the performance of your YouTube search analytics. It is a must to try to lessen the number of dislikes. It should also be relative to the likes your content has achieved. Many content creators have pointed out that no engagement is a bad one. That also includes dislikes. A like, dislike, or comment is still an active engagement.

One popular example of this is the official music video for Friday by Rebecca Black. With over a million dislikes and only , likes, the video still amassed a staggering 53 million views. Likes and dislikes do more than impact the views of the channel. They tell the creator what kind of content appeals to the audience. This YouTube metric shows how much money the content creator is making on the site within a certain period. It also shows where the majority of profit comes from.

This includes ads that other companies are paying to display on your videos and your own paid ads or other income streams.

This year, YouTube amended their rules and regulations about monetization. For someone to generate money for ads, they must have over 4, hours-worth of watch time with their videos. They must also have more than 1, subscribers. Here, the content creator finds out the average view duration of their viewers.

This also contains your videos that perform best and compares them to other videos on the site. The percentage of people finish on your video determines the audience retention. For this metric, YouTube tracks the absolute audience retention and the relative audience retention.

The former shows the moments watched in your videos. Playlists are an amazing way to organize your videos. This is a great way to increase the watch time for your channel. First is the views per playlist start which show the typical number of views on your playlist. Next is the average time in the playlist which lets you know how much time viewers spends on the playlist. A higher click-through rate indicates that the title of your video and its thumbnail is doing well.

There are two ways to look at the topic dislikes and whether they matter. Both of these perspectives are important, as they will ultimately determine how successful your videos are, though the impact of dislikes on each is markedly different. So, do dislikes matter on YouTube? Dislikes do matter on YouTube, and for a variety of reasons. But they do not have a negative affect on ranking or views. Is this why people beg for likes? Now that is a completely different blog posts, I deep dive into why people ask for likes here.

If you would like to learn more about what those reasons are, and how they affect your channel, read on. Dislikes do have a negative effect on your channel when it comes to the almighty algorithm, but it is an indirect negative effect. YouTube places a great deal of significance on interaction and engagement, and dislikes fall under that umbrella. So, counter-intuitive as it may seem, dislikes can actually be seen as a positive thing by the YouTube algorithm if there are no other negative factors in play.

But what might those other negative factors look like? Now, even in that last example, there are adverse effects to your channel. Furthermore, YouTube may also decide not to recommend your content to other users with similar interests.

So as you can see, YouTube will not directly punish your channel for getting a lot of dislikes, but the indirect results of those dislikes could hamper your growth nonetheless.

But you may want to look into how to boost your retention and keep them watching for longer. Much as there are two ways to view the negative impact of dislikes on your channel, there are two significant ways to consider dislikes in relation to your viewers. The first of which is how they react to dislikes on your videos. The impact that a high number of dislikes has on a viewers desire to watch a video is a little hard to quantify.

That being said, it is hard to think of a way in which dislikes would not have a negative effect on a viewers willingness to check your content out. At best, they might be indifferent.

The more important thing here is — what those dislikes are telling you about your content? Remember, disliking a channel takes effort. Granted, it is not much effort, but more effort than not doing anything. What that tells you about your dislikes is that if someone was negatively affected enough to the effort of hitting dislike on your video.

In other words; they meant it. Of course, not every dislike is created equally—especially on the Internet. You certainly should not obsess over every dislike you get, but if you are consistently getting a high number of dislikes on your videos, it might be a sign that you need to rethink your content. As for what constitutes a concerning number of dislikes, only you can accurately judge that. It is not a simple matter of more dislikes equals worse content for some channels, as there are channels that deal in controversial content, such as political commentary.

For channels like this, dislikes should be judged proportionally, rather than as pure numbers. If your like to dislike ratio is roughly half and half on average, you should take it as a warning sign. It is important to remember that dislikes can happen for a wide range of reasons. It may be that the video quality was poor, or that the title was clickbaity.

It could be a purely ideological thing as we mentioned above, or merely a divisive issue—or a divisive YouTuber. A question that will undoubtedly come up around this topic is what impact dislikes have on the earning power of your YouTube channel. Much like the impact on your exposure in the YouTube recommendation algorithm, dislikes do have a negative impact on your earnings, but only in an indirect sense. Indeed, it is the very same mechanism that can lower your exposure that would also lower your earnings.

In short, if fewer people are seeing your video due to fewer recommendations from YouTube, your earnings will obviously suffer. Another link between dislikes and monetisation comes from the fact that controversial content—which is more likely to attract dislikes—may also turn advertisers off of your content. In this case, both the dislikes and the lack of advertising revenue are a symptom of the same thing, rather than one being caused by the other.

Understanding when dislikes are an indicator that your channel needs attention is only part of the battle. You also need to be able to work out what your channel needs in order to be set back on the right path. And, just to be clear, we are talking about objective problems here. But if you run that kind of channel, you will know all about that. Of course, improving the quality of your videos can be easier said than done.